Apple's Town Hall Meeting Emphasized Corporate Philanthropy
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Apple's Town Hall Meeting Emphasized Corporate Philanthropy
Feb 2, 2012 7:06 pm
The Verge now reports that it has been hearing that discussion of the company's philanthropic efforts was a notable focus of the event, with Tim Cook spending "quite a bit of time" talking about the company's work in that area. One of Cook's first visible actions as CEO was to institute a charitable matching program for employees under which the company would match donations up to $10,000 per employee per year, a move that marked a distinct departure for Apple following the Steve Jobs era. That program resulted in $2.6 million in donations in its first two months of existence.
According to The Verge, Cook disclosed at the town hall meeting that Apple has also given $50 million to Stanford University's hospitals, divided equally among projects for a new main hospital and new children's hospital. Apple's involvement in Stanford's philanthropic efforts for the hospitals was announced last year as part of a consortium also involving eBay, HP, Intel, Intuit and Oracle, but Apple's specific monetary commitment to the effort had not been revealed.
Apple CEO Tim Cook held a town hall meeting last week to celebrate Apple's record quarter, and in addition to giving employees deep discounts on Apple products, we're now hearing that he spent quite a bit of time focusing on Apple's charitable contributions. According to our sources, Cook said that Apple has donated a total of $50 million to Stanford's hospitals, split into $25 million for a new main building and $25 million for a new children's hospital.Cook also reportedly addressed Apple's work with (Product) RED, the Bono-led effort to fight AIDS, with Cook noting that the company has given over $50 million to the project through its special (Product) RED-branded iPods and accessories. Bono had previously cited Apple's involvement in (Product) RED in rebuffing criticism of Jobs regarding his lack of public philanthropy.
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