A license to link? Lowe's has one
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A license to link? Lowe's has one
In the course of building a large framed mirror last month—a process which cemented my belief that doing pro-quality wood staining is a black art best left to necromancers—I visited the website for hardware giant Lowe's. While exploring the site, I came across something peculiar: a short Lowe's "customer care" statement on how other website operators can link to Lowe's.
I know what you're thinking: “there are instructions for this?” Indeed there are; Lowe's has actually drafted three separate legal agreements to cover the practice. Two cover situations in which the linking site might use Lowe's images and marks, and for which some kind of license deal makes more sense. The third says only, "If you're linking to Lowes.com, but not using our mark(s)/logo(s) on your site, download the Version A link agreement."
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